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Search Engine Optimization (SEO) is the marketing technique of building and coding a website in a way that enhances its chances of being found, indexed and ranked by a search engine (like Google or Yahoo!) when a relevant search is made.
There are numerous factors to consider when optimizing a website, including copy, content and page layout. Some things as simple as HTML meta-tags can help, but must be done together with several other SEO techniques to be effective.
When properly optimizing a website, there are no instant-fixes or shortcuts. Beware of companies offering quick solutions through low-cost 'submit everywhere' programs. These may get your website banned.
Below is an actual screenshot of a Google search made for 'custom steel flashing'. Through proper SEO techniques by Akayna Studios, Flashing by Design has had great success with their website. |